Episode 018: Transformative Marketing: 20 Ways to Win Summer in 90 Days
Essentially a Part 2 of Episode 17, the conversation evolves into a theme revolving around the strategic methodologies employed for crafting compelling summer marketing campaigns, specifically within the context of the forthcoming 90 days of summer. We, your hosts, Larry Aldrich and Mady Dudley, are joined by our social media director, Lexi Floyd-Nye, as we delve into an extensive examination of twenty actionable strategies designed to captivate audiences and enhance engagement during this pivotal travel season. Our discussion encompasses a variety of innovative tactics, ranging from the utilization of influencer collaborations to the significance of succinct messaging in social media. Furthermore, we explore the importance of highlighting unique local experiences that resonate with targeted demographics, thereby fostering a deeper connection with potential visitors. Through this episode, we aspire to equip marketers with the insights necessary to elevate their campaigns and effectively navigate the dynamic landscape of summer tourism.
SHOW LINKS:
Guest: Lexi Floyd-Nye (LinkedIn)
ABOUT THE GUEST
Lexi is a seasoned social media strategist with 13 years of experience spanning corporate, non-profit, and small business sectors. She specializes in strategy development, content creation, and community management, helping brands thrive in the ever-evolving digital landscape.
Her portfolio includes high-profile clients such as Keller Williams Realty, where she managed social media for five offices in the Tampa Bay area, as well as major tourism destinations like Daytona Beach International Airport, Punta Gorda/Englewood Beach, and Pensacola International Airport. Lexi’s expertise has also been featured in Business.com, where she has shared insights on optimizing social media strategies and avoiding common pitfalls.
Passionate about building connections that lead to meaningful relationships, Lexi is always eager to collaborate and help brands grow.
SPONSORED BY:
