Episode 018: Transformative Marketing: 20 Ways to Win Summer in 90 Days

Essentially a Part 2 of Episode 17, the conversation evolves into a theme revolving around the strategic methodologies employed for crafting compelling summer marketing campaigns, specifically within the context of the forthcoming 90 days of summer. We, your hosts, Larry Aldrich and Mady Dudley, are joined by our social media director, Lexi Floyd-Nye, as we…

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Episode 008: Navigating the Evolving Podcast Landscape with Traci DeForge

Photo of host Mady Dudley, Guest Traci DeForce (inset) and host Larry Aldrich

Today, we engage in discourse with Traci DeForge, an expert in podcast production and audience growth marketing. Our dialogue centers around the critical integration of video into podcasting, elucidating the necessity of a dual format approach to enhance audience engagement and visibility. DeForge elucidates that while audio content remains the backbone of podcasting, incorporating video…

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