Episode 018: Transformative Marketing: 20 Ways to Win Summer in 90 Days

Essentially a Part 2 of Episode 17, the conversation evolves into a theme revolving around the strategic methodologies employed for crafting compelling summer marketing campaigns, specifically within the context of the forthcoming 90 days of summer. We, your hosts, Larry Aldrich and Mady Dudley, are joined by our social media director, Lexi Floyd-Nye, as we…

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Episode 017: The Power of Creativity: Elevating Your Brand’s Social Media Presence

Host Mady Dudley, Guest Lexi Floyd-Nye, and host Larry Aldrich

The focal point of this podcast episode is the profound impact of creativity and intentionality in social media marketing. Larry Aldrich, Maddie Dudley, and guest Lexi engage in an enlightening discourse on how innovative storytelling and authentic engagement can elevate brand presence and foster genuine connections with audiences. Through a detailed examination of successful case…

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Episode 014: Travel Influencer Marketing with guest Alana Zusis

Host Mady Dudley, guest Alana Zusis (inset) and host Larry Aldrich

This podcast episode delves into the intricate dynamics of influencer marketing, emphasizing the paramount importance of authenticity and connection within the travel sector. We explore how digital content creation, particularly through photography and videography, serves as a vital conduit for fostering genuine connections between brands and their audiences. Our guest, Alana Zusis (@AlanaInWanderland), shares her…

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