Internal Discussion
Episode 018: Transformative Marketing: 20 Ways to Win Summer in 90 Days
Essentially a Part 2 of Episode 17, the conversation evolves into a theme revolving around the strategic methodologies employed for crafting compelling summer marketing campaigns, specifically within the context of the forthcoming 90 days of summer. We, your hosts, Larry Aldrich and Mady Dudley, are joined by our social media director, Lexi Floyd-Nye, as we…
Read MoreEpisode 017: The Power of Creativity: Elevating Your Brand’s Social Media Presence
The focal point of this podcast episode is the profound impact of creativity and intentionality in social media marketing. Larry Aldrich, Maddie Dudley, and guest Lexi engage in an enlightening discourse on how innovative storytelling and authentic engagement can elevate brand presence and foster genuine connections with audiences. Through a detailed examination of successful case…
Read MoreEpisode 016: Understanding the Impact of Localization in Marketing with Dottie Li
This episode dives into the importance of cross-cultural communication in marketing, all through the unique perspective of Dottie Li, founder and CEO of TransPacific Communications. Co-hosts Larry Aldrich and Mady Dudley sit down with Dottie to talk about her incredible journey—from growing up in China with big dreams to becoming a leading voice in the…
Read MoreEpisode 015: Press Training Basics with Aqua’s Mady Dudley
The central theme of this podcast episode revolves around the critical importance of media training in effectively conveying messages to various audiences. We, your hosts Larry Aldrich and Mady Dudley, delve into the multifaceted aspects of media training, elucidating its value for individuals across diverse industries. We emphasize that media interviews serve not merely as…
Read MoreEpisode 005: Talking Destination Marketing with Industry Veteran Dave Di Maggio
The topic of this podcast episode revolves around the evolution of destination marketing, particularly in light of contemporary trends such as artificial intelligence and changing traveler behaviors post-pandemic. Our esteemed guest, Dave DiMaggio, who serves as the Client Development Director at Aqua, shares his extensive insights on the intricate dynamics shaping the tourism sector. He…
Read MoreEpisode 004: Aqua Talks Cultural Travel & Music with Matt Cooper
The dialogue in Aqua Talks navigates the dynamic interplay between tourism, culture, and marketing, specifically through the lens of music tourism. Larry Aldrich and Mady Dudley lead a rich conversation with Matt Cooper, who shares his extensive experience in promoting travel experiences that are deeply rooted in local culture. The episode highlights the resurgence of…
Read MoreEpisode 003: Introduction to Marketing Contracts with the Federal Government
Welcome to this episode of Aqua Talks! Join hosts Larry Aldrich and Mady Dudley as they dive into Larry’s fascinating journey, from cowboy aspirations to his federal procurement and marketing expertise. This episode introduces Aqua Marketing & Communications and its parent company, BrennSys Technology, showcasing how these two brands operate as powerhouse teams. Together, they…
Read MoreEpisode 002: Meet Aqua’s Director of Public Relations, Mady Dudley
Welcome to this episode of Aqua Talks! Join hosts Larry Aldrich and Mady Dudley as they dive into some of the hottest trends and insights in the marketing and PR world. In today’s episode, Mady explores the rising trend of sleep tourism, where travelers prioritize rest over traditional vacation activities, and how destinations incorporate sleep-focused…
Read MoreEpisode 001: Inclusion and Accessibility in Travel/Tourism Marketing
Welcome to the first episode of Aqua Talks! Hosts Larry Aldrich and Mady Dudley chat with Rachel Covello, founder of Outcoast, an LGBTQ travel blog dedicated to inclusive experiences. Rachel shares her journey and what true inclusive travel means—focusing on safety, belonging, and connection for all, including LGBTQ, neurodivergent, and hidden disability communities. They dive…
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