Episode 038 – Innovative Trends in Federal Marketing and Communications
This episode of Aqua Talks centers around the imperative of adapting marketing strategies to meet the evolving needs of federal and local agencies. Our esteemed guest, Brandon Nickerson, Director of Federal Business Development at Sinclair Inc., engages in a comprehensive discussion about the recent trends in government budget priorities and the significant role of emerging technologies such as artificial intelligence and robotics in recruitment efforts. He elaborates on how Sinclair is uniquely positioned to bridge the gap between local insights and federal outreach, ensuring that marketing campaigns resonate effectively with target audiences. We delve into the innovative solutions Sinclair is implementing to enhance engagement and foster meaningful connections in a rapidly changing landscape. Join us as we unpack these vital topics, providing you with actionable insights to enhance your marketing endeavors
SPONSORED BY:
ABOUT THE GUEST:
Brandon Nickerson – Director, Federal Business Devleopment, Sinclair, Inc.
Brandon Nickerson is the Director of Federal Business Development at Free State Strategic Services, Sinclair’s state, local, and federal business development arm. Coordinating across Sinclair’s national footprint, he serves as a lead on outreach to the Federal Government, manages its Request for Proposal (RFP) process, and overseas business development opportunities across a variety of sectors, including Higher Education, Tourism, Healthcare, and non-profit space. His day to day responsibilities include overseeing more than a dozen city, county, and statewide multi-year contracts as well as Sinclair’s Federal GSA schedule contract. Prior to joining the firm, he was a Sales Manager at Valens Global, a small counterterrorism and national security consultancy. He has more than 15 years of experience in business development and has served in a variety of roles during his professional career, including on Capitol Hill, at the U.S. Chamber of Commerce, and with several Consulting Firms in Washington, DC