Posts Tagged ‘UF’
Episode 029: Exploring the Transformative Power of Sports Tourism
This podcast episode revolves around the ever evolving and increasing trend of sports tourism and its transformative impact on destinations, particularly in Florida. Larry and Mady delve into the art and science of capturing attention within this dynamic field with Sean Doherty, Tourism Executive Director and Sean Walter, Sales/Sports Business Development, Director, both with the…
Read MoreEpisode 028: Discovering the Power of Community with Visit St. Pete Clearwater
Our discussion centers around the innovative marketing strategies employed by Visit St. Pete/Clearwater, particularly in the context of revitalizing the area’s image and attracting diverse visitors. Joining us is Oliver Kugler, the Community Relations Manager, who shares valuable insights into the evolving landscape of tourism and marketing within Pinellas County. We delve into the challenges…
Read MoreEpisode 027: The Intersection of Marketing and Spooky Experiences in Travel
This discussion centers on the significance of seasonal tourism, particularly emphasizing the economic benefits derived from Halloween-themed events and attractions. We delve into the multifaceted nature of haunted tourism, exploring its capacity to enhance local economies through increased visitor numbers and engagement with unique cultural experiences. Our conversation traverses a variety of haunted locales, including…
Read MoreEpisode 026: Engaging the Next Generation: The Student Travel Group’s Unique Approach
This episode dives into the transformative impact of travel on young individuals, particularly through the lens of the Student Travel Group, founded by Matthew Wade. Our discourse delves into the essence of fostering authentic experiences that transcend conventional tourism, as Matthew shares his mission to inspire students to embrace travel and cultural exploration. We engage…
Read MoreEpisode 025: Insights from the 2025 Destinations International Conference – Chicago
This episode delves into the recent Destinations International conference held in Chicago, a pivotal gathering for destination marketers. We, your hosts, Larry Aldrich and Maddie Dudley, reflect on the significance of this event as an educational platform that fosters connections among professionals dedicated to enhancing tourism and local economies. Throughout the discussion, we share our…
Read MoreEpisode 024: Understanding the Algorithmic Traveler- Personalization in eTourism
This episode covers the intricate relationship between consumer behavior and the evolving landscape of travel marketing, articulated through the lens of algorithmic insights. Larry and Chip (sitting in for co-host Mady Dudley) engage in a profound discussion with Seraj Bharwani from Illumin, who possesses a wealth of knowledge in the realms of digital marketing and…
Read MoreEpisode 023: Connecting with Travelers: Insights from Tourism Research
This podcast episode introduces the pivotal concept of “JOMO travel,” or the joy of missing out, as a counterbalance to the prevailing fear of missing out (FOMO) in contemporary society. Our esteemed guest, Joseph St. Germain, Ph.D., president of Downs and St. Germain Research, expounds upon the significance of relaxation in travel amidst an increasingly…
Read MoreEpisode 022: Lift, Partnerships and Evolution in Destination Marketing with Industry Veteran Alfredo Gonzalez
This podcast episode dives into the transformative dynamics within the travel industry, particularly in the context of post-pandemic recovery and geopolitical shifts. Our guest, Alfredo Gonzalez, draws upon his four decades of experience in the realm of travel and tourism, offering valuable insights into the evolution of marketing strategies and the paramount importance of fostering…
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