Posts Tagged ‘destination marketing’
Episode 023: Connecting with Travelers: Insights from Tourism Research
This podcast episode introduces the pivotal concept of “JOMO travel,” or the joy of missing out, as a counterbalance to the prevailing fear of missing out (FOMO) in contemporary society. Our esteemed guest, Joseph St. Germain, Ph.D., president of Downs and St. Germain Research, expounds upon the significance of relaxation in travel amidst an increasingly…
Read MoreEpisode 022: Lift, Partnerships and Evolution in Destination Marketing with Industry Veteran Alfredo Gonzalez
This podcast episode dives into the transformative dynamics within the travel industry, particularly in the context of post-pandemic recovery and geopolitical shifts. Our guest, Alfredo Gonzalez, draws upon his four decades of experience in the realm of travel and tourism, offering valuable insights into the evolution of marketing strategies and the paramount importance of fostering…
Read MoreEpisode 019: The Future of Florida Tourism: Conservation and Community with Chad Crawford
This episode takes a thoughtful look at sustainable tourism and what it really means for Florida’s marketing approach. We unpack the often-misunderstood concept of sustainability in tourism—what it is, how it’s measured, and why it matters. Our guest, Emmy award winning director/producer/host Chad Crawford, shares his personal journey as Florida’s ambassador and highlights the importance…
Read MoreEpisode 018: Transformative Marketing: 20 Ways to Win Summer in 90 Days
Essentially a Part 2 of Episode 17, the conversation evolves into a theme revolving around the strategic methodologies employed for crafting compelling summer marketing campaigns, specifically within the context of the forthcoming 90 days of summer. We, your hosts, Larry Aldrich and Mady Dudley, are joined by our social media director, Lexi Floyd-Nye, as we…
Read MoreEpisode 017: The Power of Creativity: Elevating Your Brand’s Social Media Presence
The focal point of this podcast episode is the profound impact of creativity and intentionality in social media marketing. Larry Aldrich, Maddie Dudley, and guest Lexi engage in an enlightening discourse on how innovative storytelling and authentic engagement can elevate brand presence and foster genuine connections with audiences. Through a detailed examination of successful case…
Read MoreEpisode 016: Understanding the Impact of Localization in Marketing with Dottie Li
This episode dives into the importance of cross-cultural communication in marketing, all through the unique perspective of Dottie Li, founder and CEO of TransPacific Communications. Co-hosts Larry Aldrich and Mady Dudley sit down with Dottie to talk about her incredible journey—from growing up in China with big dreams to becoming a leading voice in the…
Read MoreEpisode 015: Press Training Basics with Aqua’s Mady Dudley
The central theme of this podcast episode revolves around the critical importance of media training in effectively conveying messages to various audiences. We, your hosts Larry Aldrich and Mady Dudley, delve into the multifaceted aspects of media training, elucidating its value for individuals across diverse industries. We emphasize that media interviews serve not merely as…
Read MoreEpisode 014: Travel Influencer Marketing with guest Alana Zusis
This podcast episode delves into the intricate dynamics of influencer marketing, emphasizing the paramount importance of authenticity and connection within the travel sector. We explore how digital content creation, particularly through photography and videography, serves as a vital conduit for fostering genuine connections between brands and their audiences. Our guest, Alana Zusis (@AlanaInWanderland), shares her…
Read MoreEpisode 013: E-Tourism Summit Debrief with Aqua’s Chip Futch
This podcast episode delves into the intricacies of modern marketing, particularly as it pertains to the insights gleaned from the recent eTourism Summit. Our esteemed guest, Chip Futch, joins us to share his experiences and observations concerning the latest advancements in marketing technology, with a particular emphasis on the integration of artificial intelligence within various…
Read MoreEpisode 012: Visual Storytelling in Destination Marketing with Aqua’s Nicole Clements
The topic in this podcast episode centers on the intricate art and science of video editing, particularly in the context of destination marketing. We, your hosts Larry Aldrich and Mady Dudley, engage in a discussion with our guest, Nicole Clements, who speaks to the nuances of crafting compelling narratives through video. As we delve into…
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