Episode 019: The Future of Florida Tourism: Conservation and Community with Chad Crawford

This episode takes a thoughtful look at sustainable tourism and what it really means for Florida’s marketing approach. We unpack the often-misunderstood concept of sustainability in tourism—what it is, how it’s measured, and why it matters. Our guest, Emmy award winning director/producer/host Chad Crawford, shares his personal journey as Florida’s ambassador and highlights the importance of keeping destination marketing genuine while encouraging responsible travel. We also dive into the effects tourism has on Florida’s natural environment, and why conservation is more important than ever. Throughout the conversation, we explore how marketers can connect with audiences in ways that protect what makes Florida special—while still delivering a great visitor experience.

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Guest: Chad Crawford, Crawford Entertainment

ABOUT THE GUEST

Chad is a 3rd generation Floridian who joined the Navy after high school. He later attended Full Sail University to pursue a career in television. In 2005, Chad and his wife Kristy founded Crawford Entertainment, and in 2009, created “how to Do florida” TV series, hosted by Chad. Now in its 13th season with 122 episodes and multiple Emmy awards, the series ignited Crawford’s passion for Florida-focused programming.

Over 20 years later, Chad has become a six-time Emmy Award-winning director with hundreds of hours of programming distributed on major networks. He has created 8 hit TV series and over 50 specials and documentaries. Building on their extensive library and loyal following, CE launched the Discover Florida Channel, a streaming app featuring Florida programming. Chad’s signature sign-off, “Get out and Do Florida,” has spurred a movement, encouraging fans to enjoy and preserve Florida’s natural resources. Chad resides in Lake Mary with his wife, Kristy, and their four children.

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