Episode 013: E-Tourism Summit Debrief with Aqua’s Chip Futch

This podcast episode delves into the intricacies of modern marketing, particularly as it pertains to the insights gleaned from the recent eTourism Summit. Our esteemed guest, Chip Futch, joins us to share his experiences and observations concerning the latest advancements in marketing technology, with a particular emphasis on the integration of artificial intelligence within various advertising platforms. We engage in a robust discussion regarding the significance of inclusive marketing practices, highlighting the imperative need to amplify marginalized voices within the travel industry. The conversation further explores actionable strategies aimed at fostering genuine connections between destinations and diverse traveler communities. As we navigate the evolving landscape of marketing, we remain committed to providing our audience with compelling narratives and practical solutions that resonate across sectors.

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Guest: Chip Futch

ABOUT THE GUEST:

Starting his marketing career almost 30 years ago as a 3D/visual effects artist and video editor, Chip would later become a Chief Marketing Officer and Chief Technology Officer for a Mexican restaurant development group where he’d oversee their marketing efforts and technology infrastructure. However, Chip truly perfected his skills as a destination marketer by serving on various tourism committees for VISIT FLORIDA, and excelling as the Marketing Director for Punta Gorda/Englewood Beach Visitor and Convention Bureau. As the Director of Digital Strategy & Business Intelligence for Aqua, Chip analyzes data to help our clients navigate the digital media landscape, stay at the forefront of developing trends in traveler behavior, and adapt campaigns to exceed client expectations. When he’s not poring over numbers, Chip likes to travel, get outside for a little fishing, and spend time with his wife and three children. Chip currently sits on the Industry Advisory Board for the University of Florida’s Eric Friedheim Tourism Institute.

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