Episode 011: DMO Account Management and Nocto Tourism with Aqua’s Travis McClure

In this episode, we delve into the burgeoning phenomenon of nocturnal tourism, as we engage with Travis McClure, a distinguished digital strategist and senior account executive at Aqua. Our discourse elucidates how modern travelers increasingly seek destinations that offer exceptional nocturnal experiences, such as stargazing and the observation of celestial events. We explore the significance of destinations that possess minimal light pollution, thereby enhancing the visibility of the night sky. Additionally, we discuss innovative marketing strategies tailored to promote these unique attributes, exemplified by our client Punta Gorda, Englewood Beach, which fosters a conducive environment for such pursuits. Join us as we navigate the intricacies of destination marketing, highlighting both emerging trends and the challenges inherent in this dynamic field.

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Guest: Travis McClure

ABOUT THE GUEST:

(From Aqua Bio) Travis’ strategic thinking, drive and grace under pressure has propelled him to management positions in advertising and marketing firms, serving as group account director for such popular brands as Hilton Hotels & Resorts and Planet Fitness. He has managed countless marketing initiatives, working closely with all parties to evaluate and develop performance to ensure top results. His hospitality expertise includes managing a portfolio of hotel, resort, marina and F&B accounts within the U.S. and Caribbean, where he provided marketing strategy on everything from branding campaigns to seasonal promotions. At Aqua, Travis will lead the charge for Visit Lauderdale, one of Florida’s most exciting and evolving destinations. Travis enjoys traveling, beaches, golf, hiking, camping – just about anything outdoors. He’s also a big Florida Gators fan.

B.S. in Marketing (University of Florida)

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