Episode 009: Business Intelligence and Culinary Travel with Aqua’s Chip Futch

This episode features an in-depth discussion with Chip Futch, Aqua’s own Intelligence officer. Chip talks on the transformative impact of culinary travel, asserting that food often serves as a paramount driver in the tourism experience, overshadowing other drivers. He emphasizes that many potential travelers remain unaware of the rich culinary offerings available in various destinations, advocating for a more pronounced focus on food marketing. Throughout the conversation, we delve into the intersection of technology and marketing, particularly the role of artificial intelligence as an invaluable tool for enhancing data analysis and consumer engagement. Join us as we explore these vital themes and gain insights into innovative marketing strategies that resonate with today’s audiences.

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Guest: Chip Futch (LinkedIn)

ABOUT THE GUEST:

Starting his marketing career almost 30 years ago as a 3D/visual effects artist and video editor, Chip would later become a Chief Marketing Officer and Chief Technology Officer for a Mexican restaurant development group where he’d oversee their marketing efforts and technology infrastructure. However, Chip truly perfected his skills as a destination marketing organization by serving on various tourism committees for VISIT FLORIDA, and excelling as the Marketing Director for Punta Gorda/Englewood Beach Visitor and Convention Bureau. As the Director of Digital Strategy & Business Intelligence for Aqua, Chip analyzes data to help our clients navigate the digital media landscape, stay at the forefront of developing trends in traveler behavior, and adapt campaigns to exceed client expectations. When he’s not poring over numbers, Chip likes to travel, get outside for a little fishing, and spend time with his wife and three children. Chip currently sits on the Industry Advisory Board for the University of Florida’s Eric Friedheim Tourism Institute.

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