Episode 038 – Innovative Trends in Federal Marketing and Communications

Host Mady Dudley, special guest Brandon Nickerson (inset) and host Larry Aldrich

This episode of Aqua Talks centers around the imperative of adapting marketing strategies to meet the evolving needs of federal and local agencies. Our esteemed guest, Brandon Nickerson, Director of Federal Business Development at Sinclair Inc., engages in a comprehensive discussion about the recent trends in government budget priorities and the significant role of emerging…

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Episode 037 – The Evolution of Consumer Trust in the Age of Technology w/Howard Koval

Image of hosts Mady Dudley and Larry Aldrich with guest Howard Koval of TravelSpike

Today’s discussion revolves around the critical importance of consumer trust in the rapidly advancing realm of technology, particularly with the integration of artificial intelligence in marketing strategies. We are joined by Howard Koval, Executive Vice President of Strategy and Business Development with TravelSpike, as we delve into the intricate relationship between technological adoption and the…

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Episode 036 – Innovative Strategies for Engaging Veterans: The About Face Case Study

hosts Mady Dudley and Larry Aldrich discuss the About Face website

The central theme of this podcast episode revolves around the About Face program, a vital initiative aimed at assisting veterans grappling with Post-Traumatic Stress Disorder (PTSD). As we engage in a comprehensive dialogue, hosts Larry Aldrich and Mady Dudley delve into the intricacies of this program, highlighting its significance in providing veterans with a platform…

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Episode 035 – Unveiling the Power of PR: A Case Study on Daytona Beach International Airport

Co-host Mady Dudley discusses PR for DAB

The principal focus of this podcast episode is the in-depth exploration of the public relations strategies employed for Daytona Beach International Airport (DAB). Hosts Mady Dudley and Larry Aldrich delve into the intricacies of their collaboration with DAB, highlighting the significance of authentic messaging and the necessity of cultivating robust relationships with stakeholders. Throughout the…

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Episode 034 – Effective Media Strategies in the Era of AI

Still from podcast with host Mady Dudley, Guest Brendan Kennedy (inset) and host Larry Aldrich

This podcast episode features an insightful discourse on the evolving landscape of digital marketing, particularly emphasizing the transition from a focus on mere access to a more nuanced approach that values quality engagements. We, the hosts, Larry Aldrich and Mady Dudley, are joined by esteemed guest Brendan Kennedy, who brings over 15 years of experience…

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Episode 033 – Behind the Scenes at Coastal Creative with Founder Zach Moore

production still featuring special guest Zach Moore, host Mady Dudley and host Larry Aldrich

This podcast revolves around the innovative capabilities of Coastal Creative, a multifaceted production studio that exemplifies the intersection of marketing and creative media. We, your hosts, Larry Aldrich and Maddie Dudley, engage with Zach Moore, the president of Coastal Creative, to delve into the intricacies of their diverse offerings, which include state-of-the-art filming technologies and…

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Episode 032 – Building Resilient Workforces: Strategies for Success

Host Mady Dudley, Guest Jackie Krick and host Larry Aldrich

In this episode we get into the pivotal role of marketing in workforce development and recruitment, particularly within the public sector. We engage in a profound discussion with Jackie Krick, the CEO and Founder of ECU Communications, who expounds upon her journey in strategic marketing and her commitment to empowering communities. Jackie articulates how her…

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Episode 031 – From Influencer Insights to Authentic Storytelling

Host Mady Dudley, Guest Andrea Updyke and host Larry Aldrich

The discussion in this podcast episode centers on the transformative nature of storytelling within the realms of food and travel blogging. Our esteemed guest, Andrea Updike, elucidates the essentiality of infusing personal narratives into one’s content, particularly in an era dominated by artificial intelligence and generic recipes. She emphasizes the importance of maintaining authenticity amidst…

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Episode 030: Telling the Story: Finding True Connection to your Audience

Host Mady Dudley, Guest David Deas, and host Larry Aldrich discuss storytelling

This podcast episode revolves around the ever evolving and increasing trend of sports tourism and its transformative impact on destinations, particularly in Florida. Larry and Mady delve into the art and science of capturing attention within this dynamic field with Sean Doherty, Tourism Executive Director and Sean Walter, Sales/Sports Business Development, Director, both with the…

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Episode 029: Exploring the Transformative Power of Sports Tourism

Guests Sean Walter and Sean Doherty discuss sports tourism

This podcast episode revolves around the ever evolving and increasing trend of sports tourism and its transformative impact on destinations, particularly in Florida. Larry and Mady delve into the art and science of capturing attention within this dynamic field with Sean Doherty, Tourism Executive Director and Sean Walter, Sales/Sports Business Development, Director, both with the…

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